First Alley Oop 720 on Surfboard

Albee Layer pulls the first documented alley oop 720 on a surfboard.  I say ‘”documented” because who knows if someone has already done it and not captured it on film.  Without film it’s fiction right?  This video is part of The Isle series starring Matt Meola and Albee Layer.

OluKai Makes Donation to Help Victims of Hurricane Sandy

We’ve always been very pleased to carry OluKai Sandals in our stores.  They make a durable, comfortable product that always leaves our customers satisfied.  We also greatly respect and love their commitment to giving back.  This holiday season Olukai has partnered up with Project Save Our Surf and the New York Surfrider Chapter to help with the Hurricane Sandy relief. They donated $85,000 worth of shoes to victims and also helped with financial support.

From OluKai:

“Everyone at OluKai has been deeply moved by the aftermath of Sandy,” said Cara Hockersmith, OluKai Project Lead for Sandy Relief Efforts. “We are grateful to be able to take local action with our partners Project Save Our Surf and New York Surfrider.”

OluKai’s giveback philosophy is a deep part of the brand’s DNA and marked by a continual commitment to partnering with organizations actively pursuing Mauka- and Makai-initiatives (protecting the land and ocean). Additionally, OluKai has built a legacy of support with meaningful events such as their annual Giveback Day, during which the company closes its doors and joins a local cause – such as Project Save Our Surf and Inside The Outdoors for wetlands and ocean conservation and StandUp for Kids to raise awareness and supplies for homeless and street kids in Orange County, CA.”

Support a wonderful company with a great mission this holiday season by giving a quality pair of footwear from Olukai.

Minds In The Water: Surf Film Review

Minds In The Water: Surf Film Review

Pro Surfer.  Make that Pro “Free” Surfer.  Dave Rastovich lives the dream.  It’s easy to be envious.  Here’s a guy who seems to have it all.  For some, that would be enough, so it’s wonderful to see him giving back by helping us realize, as surfers, just how blessed we are to be close to nature and how important it is for us to look after, not destroy the ocean and its creatures. Dolphins, whales, and sharks are being systematically killed by the thousands each year by selfish irresponsible people who seem to have a total disregard for the impact they are ironically placing on their own well-being and the well-being of future generations.

Want to Get Involved?

Minds in the Water does have great surfing, but with a more meaningful message.  One man can make a difference if he has the strength to move others.  Good on ya “Rasta”.