4Ocean Earth Day Bracelet

Hand tied on the island of Bali, Indonesia, the 4Ocean Earth Day Bracelet helps the ocean by removing 1 pound of trash from the ocean and coastlines. It started when Andrew Cooper and Alex Schulze took a surf trip to Bali and were devastated by the number of plastics and trash in the water and on the beaches. One afternoon they came across an old fishing village where fishermen were literally pushing their boat through piles of plastic that had washed up on shore. The two surfers realized that the proliferation of plastic threatened both the ocean environment and the fishermen's livelihood. Could the fishermen use their nets, they wondered, to pull the plastic from the ocean? This idea stuck with the 2 surfers and they knew it was time to hit the drawing board. After realizing that the demand for seafood was driving the fishermen to focus on fish instead of plastic, they knew they had to create something that could fund the desired cleanup efforts. This is how the 4ocean Bracelet was born. Made from post-consumer recycled materials and supporting the global 4Ocean movement, this a cause that you can get behind.