We are honored to be nominated for this years SIMA Image Awards in the categories, Breakout Retailer, Women’s Retailer, and Men’s Retailer. For those who aren’t familiar with the SIMA(Surf Industry Manufactures Assocciation) Image Awards, they are THE awards association for the surf industry and give out awards for everything from Best Wetsuit to Best Brand to Best Marketing Campaign. We wish all of our customers could help vote for us, but voting is closed to a select few who work in the surf industry. Keeping our fingers crossed!
If you’re interested in the breakdown of categories we’ve been nominated for I have copied them below. I think we have a great chance for “Breakout Retailer of the Year” as we have had a great year thanks to our customers and a lot word of mouth growth. Thanks for that!
From SIMA.com –
Breakout Retailer of the Year
Recognizing the specialty retailer with 15 U.S. brick and mortar doors or less that experienced success in 2013, between January 1 and September 1. Consider the specialty retailer that had a break out year in terms of sales and increased store recognition and appeal. (Previous winners of this category are no longer eligible for five years.)
Men’s Retailer of the Year
Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the men’s category between January 1 and September 1, 2013.
Women’s Retailer of the Year
Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the women’s category between January 1 and September 1, 2013.
There are a lot of toys out there that Surfers are interested in, and a lot of them are out of the price range for your average gift. Surfboards can run over $1000 and wetsuits can run as much as $600. To make it easier to come up with gift ideas we have procured this short list of Awesome and Affordable Gifts for Surfers.
Christmas Shoppers Look No Further. Everything listed in the below guide is available for sale at our online surf shop as well as our two retail locations. Continue reading
Yep. I have to say that Technobutter Neoprene is the by far the best thing I have seen from the wetsuit industry this year. I’m waiting for this suit(or the Psycho 3) to win wetsuit of the year. It’s funny because I haven’t heard a lot of hype behind it, but it’s awesome. For the past few weeks I have been wearing the Pyrotech 5.5/4 Hooded Wetsuit, and it honestly is so lightweight and flexible it feels like a 4/3. Being a tall and lean guy(5’11” 157lbs) I fit the O’Neill suits perfect. I’m wearing a size small because this thing is that flexible. It pretty much feels like a second skin, and is extremely comfortable.
Well, I finally broke down and got myself a new Patagonia R3 Hooded Wetsuit(the new Fall 2013 model), even though my old R3 was still in perfect condition. My old suit has been with me for 2 years and has seen at least 150 (or more) sessions, and I just couldn’t wait any longer for it to wear out before I snagged myself one of the new models. I found a few differences that I thought worthy of talking, telling, and reviewing.
For Fall 2013 Rip Curl has brought the new and improved E4 Neoprene into their entire wetsuit line, including the two time SIMA Award winning Flash Bomb Wetsuit. This suit is available in four thickness covering water temperatures in the low 40’s up to the mid 60’s. Here is a rough break down of the temperatures for each thickness. Keep in mind everyone has their own preferences on how warm they need to be, and other factors like air temperature and wind play a role in how warm you stay in your wetsuit.